Passion for the product,
passion for the earth.
A Story Rooted in Piedmont
In the early 1970s, a gentleman from Turin named Domenico Massucco began walking the hills of the Langhe and Roero in Piedmont, collecting something that was quietly disappearing: the old recipes of a region with one of Italy's richest culinary traditions. What began as a personal fascination became a founding mission: to create the first Italian pasta factory entirely dedicated to the pasta of the Langhe, and to do so without cutting corners.
Craft Without Compromise
Alfieri was built on collaboration with local producers, on careful control of the supply chain, and on a refusal to let technology override taste. A special cold-rolling process was developed to preserve the full flavour and nutritional properties of every ingredient, something conventional drawing methods simply cannot achieve. Slow drying in a steam oven does the rest, recreating the unhurried results of a tradition that once played out in the open air of Piedmont's courtyards.
Bringing Italy to Ireland and Beyond
Over the decades, the range grew beyond pasta to include the sauces, condiments, fruit preserves, antipasti, oils and coffee that define the Southern Piedmont table. Alfieri Ireland was founded to share all of this with customers across Ireland, Europe, Asia and the USA: not as an imitation of Italian food, but as the real thing, made by people who have never stopped caring about where it comes from. We ship worldwide, bringing authentic Italian ingredients to food lovers wherever they are.